{"id":46071,"date":"2021-04-05T03:21:00","date_gmt":"2021-04-05T07:21:00","guid":{"rendered":"http:\/\/blog.cybercon1.com\/?p=46071"},"modified":"2021-04-05T03:21:00","modified_gmt":"2021-04-05T07:21:00","slug":"why-technology-is-powering-the-content-marketing-business","status":"publish","type":"post","link":"https:\/\/www.cyberconservices.com\/index.php\/2021\/04\/05\/why-technology-is-powering-the-content-marketing-business\/","title":{"rendered":"Why technology is powering the content marketing business"},"content":{"rendered":"\n

Inspect what you expect!<\/p>\n\n\n\n

By Andrew Bredenkamp<\/a>\u00a0– When companies produce bad content<\/strong>, the results can be disastrous. The technology industry has plenty of examples: Microsoft\u2019s chatbot Tay, operational for less than 24 hours before it began spouting racist and sexist tweets. Or YouTube\u2019s struggles with inappropriate user-generated content showing up on its family-friendly Kids platform.<\/p>\n\n\n\n

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But what\u2019s less likely to hit the headlines is the idea that, when a company delivers compelling and engaging content, they create better user experiences. They also foster stronger customer relationships, showcase their vision and values, and even increase sales. When content<\/strong> is honest and transparent it sparks reflection, conversation, and engagement.<\/p>\n\n\n\n

For example, opposite from the Microsoft Tay debacle, Cisco earned kudos for user-generated content <\/strong>in its WeAreCisco campaign. In 2018, the company invited 20 super-ambassador employees from several office locations to an online brainstorming session. They thought about what content would best connect with university students, new graduates, and other members of Generation Z. The group (dubbed the Kitten Rainbow Unicorns to reflect everything that\u2019s awesome about the web) developed a successful ongoing programme, where the company\u2019s young go-getters share daily Snapchat Stories about what it\u2019s like to work at Cisco.<\/p>\n\n\n\n

Content <\/strong>can make or break a brand. And it\u2019s the tech-powered analytics behind the content<\/strong> that can be the difference between a great piece of content that performs well, or an asset that\u00a0disappears without a trace. Read On:<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Inspect what you expect! By Andrew Bredenkamp\u00a0– When companies produce bad content, the results can be disastrous. The technology industry has plenty of examples: Microsoft\u2019s chatbot Tay, operational for less than 24 hours before it began spouting racist and sexist tweets. Or YouTube\u2019s struggles with inappropriate user-generated content showing up on its family-friendly Kids platform. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[711],"tags":[263],"class_list":["post-46071","post","type-post","status-publish","format-standard","hentry","category-content","tag-content"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t